LET'S WORK TOGETHER
I'm happy to jump in at different stages of the product development lifecycle, leading everything from user research and roadmaps to API integrations and analytics.
User research
Whether I'm acting as a product manager focused on strategy, as a product owner dedicated to tactical execution, or a blend of both, advocating for the user is always my first priority.
Over the years, I've developed a lot of expertise conducting and synthesizing user research through mixed methods, including:
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User interviews, focus groups, survey campaigns
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Usability and prototype testing for design optimization
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Setting up automated (in-product) feedback loops
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Persona development, user journey mapping, lightweight heuristic UX audits
Product strategy
What are we building and why?
With an empathetic and value-driven approach, I design solutions to satisfy stated and latent user needs. I also look at how products strategically sit within the competitive market landscape to uncover opportunities and weaknesses.
Roadmaps &
Requirements
Refining product vision, defining strategy, product roadmapping, feature ideation and gathering requirements from user and market research insights
Marketing & Positioning
Competitive market analysis, value proposition refinement, strategic messaging, product marketing newsletters, and marketing site optimizations
Stakeholder
alignment
Keeping internal and external teams aligned on strategic goals and product performance (including qualitative feedback and quantitative data insights through queries, analyses, visualizations, and dashboard design)​
Product ownership
How are we building this and when?
With a touch of systems thinking and prioritization techniques, I breakdown product roadmaps into actionable steps and keep design and development teams focused on high impact work.
Feature
Definition
Preparing design and development teams for seamless execution through with well crafted user stories, acceptance criteria, and visual aids (process diagrams, low to high fidelity wireframes, no-code/low-code prototypes)
Planning &
prioritization
Leveraging prioritization frameworks to manage the product backlog and sprint planning to align with the product roadmap
Cross-functional Collaboration
Overseeing day to day product development by minimizing blockers, clarifying requirements, ensuring usability, managing technical (API) vendor relationships, and keeping track of progress
process
Improvement
Soliciting feedback (ex. retros) to optimize internal processes with things like strategic meeting coordination, external tooling, or building with no-code/low-code to cut down on manual workflows
